Antenatal/Postnatal Promotional Guide System

What is the Antenatal/Postnatal Promotional Guides system? 

Antenatal/Postnatal Promotional Guides are an evidence-based system of practice that uses the latest findings in developmental science to help parents to focus on the needs and priorities of their baby and family during pregnancy and early infancy.

This structured and flexible manualised approach is delivered by health visitors to promote the early development of babies, the transition of mothers and fathers to parenthood and accurate, well-informed professional and parent decisions about family needs during pregnancy and early infancy.

Promotional Guide training and practice support is available at Foundation Practitioner and Facilitator levels. The training programmes offered are:

  • Promotional Guide clinician/practitioner training.
  • Promotional Guide Facilitator Course.

Who is it for? 

The Promotional Guide system is used with mothers, fathers, partners and other care givers during pregnancy and early infancy.  The materials can be used with universal, targeted and vulnerable populations. A further version of the approach has been developed for use by community health practitioners with young people.

Where is it being used? 

The Antenatal/Postnatal Promotional Guides have received wide recognition in national UK policy reviews.  The approach has been widely adopted in England, with nearly half of all health visitors trained to use the approach.  A specialist version of the materials is also available for use by midwives.  The approach is also used in Japan, where it has been translated by the University of Tokyo.

How is it being studied? 

Evidence from the European Early Promotion Project (EEPP) showed that health visitors trained to use the Guide system were better at identifying family need in routine practice than practitioners not using the system.  Outcomes from the EEPP showed that by the time that their babies reached two years of age, mothers receiving the intervention were more responsive towards their children, had better parent-child relationships and provided more appropriate play materials within the home when compared with mothers receiving routine care.  Mothers in receipt of the intervention also reported higher levels of satisfaction with health services.

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